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Sofia Cordoba Zalazar | Senior Performance Creative Strategist for DTC eCommerce & Apps
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Sofia Cordoba Zalazar | The Strategist

Senior Performance Creative Strategist

Ads that
scale.

Senior Performance Creative Strategist for DTC eCommerce brands and mobile apps across the U.S. and Europe. I build systems to understand and track ads, from concepting to iteration, so every decision is grounded in real Meta data, not guesswork.

Argentina · Available worldwide · LinkedIn ↗
Get in touch → See recent wins
$0K+ Spend on my winning ads
0+ DTC brands
0+ Ads shipped weekly
0+ Years shipping winners

Recent wins.

$750K+ in Meta spend behind my winning creatives

Spend on the top creatives I strategized and scripted, per brand, from Airpost creative reports. Rounded.

Biggest single creatives $97K Reading.com D23.1.1 · 13.2M impressions · 89.3% hook rate
$85K Reading.com D26.3.2 · 4.6M impressions · 1.05% CTR

BrandSpend on my creativesBest signal
Reading.comEdTech$250K+$97K on a single creative · 89.3% hook rate
Scandinavian BiolabsDTC Beauty$170K+4 creatives over $30K · $58K top creative
AllermiDTC Wellness$110K+$43K top creative · 39.4% hook rate
Llama NaturalsDTC Kids Supplements$95K+40.9% hook rate · 1.38% CTR
SmileSetDTC Clear Aligners$95K+1.76x ROAS · 3 creatives over $20K
Mirai ClinicalDTC Personal Care$35K+2.50% CTR · 24.6% hook rate
DesktronicDTC Home Office$35K+5.25x ROAS · 3.37x on a $22K creative

Reading.com

My role: creative strategy, angle discovery, briefs and scripting, winner iterations

EdTech · Meta

$250K+Spend on my creatives
20.5MImpressions
89.3%Top hook rate
1.05%Best CTR

Jan–Aug: heavy spend, multiple winners. Discovered high-performing angles like "proud mom" and "working mom." Iterations rebuild the winner with a new talent or hook, two per batch, aimed at replicating it. Top creative: $97K spend, 13.2M impressions, 89.3% hook rate.

Scandinavian Biolabs

My role: creative strategy, angle discovery, briefs and scripting, winner iterations

DTC Beauty · Meta

$170K+Spend on my creatives
2.3MImpressions
4Creatives over $30K
$58KTop creative

Allermi

My role: creative strategy, angle discovery, briefs and scripting, winner iterations

DTC Wellness · Meta · 100% AI Creative

$110K+Spend on my creatives
5.3MImpressions
39.4%Top hook rate
2.91%Best CTR

Brought in to build 100% AI-generated creative variety alongside the brand's in-house UGC. The AI batch outperforms in-house on both hook and hold rate, at a fraction of the spend and ad volume.

Llama Naturals

My role: creative strategy, angle discovery, briefs and scripting, winner iterations

DTC Kids Supplements · Meta

$95K+Spend on my creatives
2.9MImpressions
40.9%Top hook rate
1.38%Best CTR

SmileSet

My role: creative strategy, angle discovery, briefs and scripting, winner iterations

DTC Clear Aligners · Meta

$95K+Spend on my creatives
3.9MImpressions
1.76xBest ROAS
23.6%Top hook rate

Mirai Clinical

My role: creative strategy, angle discovery, briefs and scripting, winner iterations

DTC Personal Care · Meta · Shark Tank featured

$35K+Spend on my creatives
875KImpressions
2.50%CTR
24.6%Hook rate

Desktronic

My role: creative strategy, angle discovery, briefs and scripting, winner iterations

DTC Home Office · Meta · AI Creative Testing

$35K+Spend on my creatives
5.25xBest ROAS
23.7%Top hook rate
2.28%Best CTR

The brand runs static offers in-house and doesn't run video, so every video here is incremental, not a replacement. Tests span desk color, set design, and AI actor variations.

The method

Data backed concepts
and smarter ads.

More ads don't win. A system does: strategic briefs, logged hypotheses, and data that decides what runs next.

01

A map, not a guess

Persona × Angle × Awareness, tracked as a heat map. 70% of each batch scales proven paths, 30% iterates on current winners.

02

Feel, believe, do

Every ad starts from a real pain point and knocks down the objection before the CTA. Emotion first, always.

03

Every format has a job

Founder story builds trust. Before/after builds belief. Us vs. them builds preference. Nothing random.

04

I read it like a media buyer

I buy media too, so I read hook, hold, CTR and CPA to call it: iterate, scale, or kill. Every ad ships with a written hypothesis.

What I offer

Services.

My dock

MetaMeta AdsTTTikTok AdsGAGoogle AdsPPinterest AdsASAApple Search AdsMoMotionFpForeplayTWTriple WhaleAtAtriaSaSuperadsGPTChatGPTClClaudeHfHiggsfield11Eleven LabsGrGranolaNNotionCUClickUpSlSlackGHGitHubMiMiroGGoogle Workspace
★

Creative Strategy & Concepting

Research, angles and a Persona × Angle × Awareness matrix that turns one brief into a batch of winners.

★

Media Buying & Growth

Full-funnel Meta setup and budget pacing. Creative and distribution move together.

★

Creative Audits

Find the broken layer, hook, hold, offer or landing page, before spending more.

★

UGC Briefs & DR Scripts

Research-backed briefs, shot lists and scripts built on voice-of-customer data.

★

Performance Reporting

What won, why, and the next hypothesis to test. No vanity metrics.

★

AI Creative Flywheel

AI trained on your winners to ship more concepts, faster, on brand.

Let's work
together.

Open to full-time and fractional roles. Based in Argentina, overlapping with US time zones.

Get in touch →
LinkedIn ↗ sofiacordobazalazar@gmail.com

© 2026 Sofia Cordoba Zalazar

Available for: Senior Creative Strategist · Performance Creative Lead · DTC / eCommerce Creative Strategist · Mobile App Creative Strategist · App Install / UA Creative · Meta Ads Creative Strategist · Direct Response Copywriter · Head of Creative